The Ethiopian Airline Disaster



The latest news details about the Boeing crash worldwide says that the Boeing 737 MAX 8 airplanes are grounded until further notice. These terrible tragedies have taken 346 lives from both the Ethiopian Airlines and the Lion Airline and it’s hard to overstate the effect on loved ones, particularly the Canadian family that lost three generations at once which has devastated them.


The business continuity aspects of this incident however should be discussed so that business leaders can manage events effectively, learn from mistakes, and try to prevent these things from happening again. Since we rely on these organizations to identify and implement the strategies that keep us safe, the International Air Transport Association says the number of air passengers is expected to double by 2036 and so the global aviation industry must be held to a high standard while growing at breakneck speed.

In the protection and safety of life many other critical industries must also be involved including automotive, pharmaceuticals, and energy apart from the air industry. 
Risks involved in automation.
Although not fully confirmed in either case, It is strongly suspected that the crashes may have had something to do with a new automated anti-stall system, known as the Maneuvering Characteristics Augmentation System (MCAS). Boeing is facing accusations that it failed to properly inform airlines and train pilots on the MCAS, which does not bode well as it seeks to increase aircraft automation. Because of the expected pilot shortage in the United States and the emerging markets where the explosive demand for air travel is far outpacing the number of qualified pilots, the automation trend is not going away. Many companies are moving even further in this direction, including Boeing through its partnership with Uber Elevate to design autonomous flying taxis.

Solid Crisis Management Plan
With the 8% fall in their stock,  price we can quantify the immediate business impact which is a highly predictable risk for a company like Boeing and one for which they absolutely must have a solid plan in place. It is also likely that airlines will seek compensation for the grounding and there are some actions that Boeing can take which can enable them bounce back fairly quickly from similar incidents and this entails strong crisis management. The public can be remarkably forgiving when a business in crisis handles it well, and strong leadership from the CEO makes all the difference.
Effects of the Boeing 737 Max 8 disaster
The effects of the disaster on both Ethiopian Airlines and Lion Air are clearly on the front lines when it comes to business continuity and management following these incidents. If proven true that the crashes were the result of a manufacturing glitch and Boeing was at fault, the airlines will still feel the impacts on their business. The Airlines can be affected by any number of forces beyond their control just like the Malaysian Airlines which suffered when its airline disappeared and has never been recovered. The era in which relying on the fact that you have the smartest people in the business on your team and assuming that they will figure it out was an acceptable business continuity strategy then but businesses today have solid plans in place, especially for such predictable risks and need to review and test them regularly to make sure that they are ready to face whatever lies ahead.
Investing in public Safety and Sector Relationships for a Safe World.
The Federal Aviation Administration (FAA) took longer than any other country to ground the Boeing 737 MAX 8 fleet in the United States because Boeing is an American champion with whom they work closely in partnership. Since so much work in safety, security, and technology development is done in partnership between the public and private sectors and this is often a good thing. The public-private partnerships are essential in keeping the public safe and also it is important that there be clear lines drawn between regulators and industry partners and these close working relationships must not lead to breaches in oversight.  There is yet to be a conclusion in the investigations into the dual Boeing 737 MAX 8 crashes and the saddest part is that we may never really know and it will undoubtedly have a lasting impact on Boeing as well as many airlines not least Ethiopian Airlines and Lion Air, and most especially on the families of those whose lives were lost. Hence the aviation industry is facing a tough challenge ahead of which it should endeavor to overcome and pull through.

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